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  • Gold Winner in Mpls. St. Paul Magazine’s 2026 Best of the Twin Cities Readers’ Poll

    We have some exciting news to share — Luther Automotive has been named the Gold Winner in the Auto Dealership category in Mpls. St. Paul Magazine’s 2026 Best of the Twin Cities Readers’ Poll.

    What makes this award special is simple: it comes straight from you. There are no judges, no industry panels—just real Twin Cities residents voting for the businesses they trust. Earning Gold in a field of 160 categories is something we don’t take lightly, and we’re genuinely grateful.

    A Pattern Built on Customer Service

    This recognition is part of a larger story. Luther Automotive has earned multiple Gold awards in the Star Tribune’s Minnesota’s Best Readers’ Choice Awards for five consecutive years, winning in categories including:

    • Best New Car Dealership
    • Best Used Car Dealership
    • Best Auto Service Center
    • Best Auto Body Shop
    • Best Customer Service

    These honors come from one of Minnesota’s largest consumer-voted competitions, with more than one million votes cast annually.

    Individual Luther dealerships have also received manufacturer-level recognition, including the Mazda President’s Club Award, which is presented to dealerships that deliver exceptional customer service while achieving top sales performance among similarly sized stores.

    And we’re not done yet. Luther Automotive is actively pursuing a sixth consecutive year of recognition in the Star Tribune’s Minnesota’s Best Awards, with the 2026 winners scheduled to be announced this June.

    The Experience You Deserve

    Buying a vehicle is a big decision. We believe the process should feel as good as the vehicle you drive home in. From your first visit to every service appointment that follows, our goal remains the same: to provide an experience you would confidently recommend to friends and family.

    Founded in 1952, Luther Automotive has remained family-owned, guided by a philosophy of serving others while representing more than 27 automotive brands across 50+ locations throughout the Upper Midwest.

    That foundation hasn’t changed—and neither has our commitment to you.

    Thank you, Twin Cities. We’ll keep earning it.

  • Landers Chevrolet of Norman Helps Tornado Victims

    In April of 2024, an EF-3-rated tornado hit the small town of Sulphur, Oklahoma. The tornado flattened 70 buildings in the area.  

    Shelly Courtney, a senior at Oklahoma University, was visiting Sulphur the night the tornado hit. Both her father’s truck and her car were destroyed and needed replacement, which is how they came to Chevrolet of Norman.  

    “During the sales process, they mentioned they were from Sulphur,” said Kody Walker, Sales Consultant. “Some of my fiancée’s family live there so I spend a lot of time there. It hit close to home; we connected over that.” 

    After talking with them about the town and their experience, Walker learned their house had been damaged along with their vehicles. After bringing up the situation to the Finance Manager, J.T. Moore, and General Manager Shawn Groff, they all agreed to give them a gift card to help them get back on their feet.  

    “Our GM talks about rolling out the red carpet as much as possible, not just selling cars but an experience,” said Walker. “People remember how they’re treated and establishing that type of positive emotional connection has incredible mileage.” While the family was in the finance office, Groff went out to get a gift card, and they presented it to them when they were done.  

    “When we gave them the gift card, her dad Cleve lit up and was very thankful. He immediately let Shelly have the gift card,” said Walker. “Nothing can replace what they lost but I think it meant a lot to them.” 

    “I was genuinely surprised to receive anything other than my car,” said Courtney. “I couldn’t be more thankful to the people at Landers for helping me and my father after such a difficult time.” 

    This is one way Luther dealerships are Driven to Serve our guests. There are countless ways to find these opportunities but sometimes the best way is the most obvious.  

    “The easiest way to find these opportunities is just listening to customers and helping when they need it,” said Moore. “Small gestures go a long way. It will make someone’s day when they need it most.” 

     

  • 2024 Manufacturer Awards

    Congratulations to the following dealerships for winning a manufacturer award for 2024 and going above and beyond for our guests. 

    Mazda President’s Club – Brookdale Mazda Mitsubishi 

    The President’s Club award is given to dealerships that provide excellent customer service and guest experience. Dealerships must also achieve a top sales performance among similar-sized dealerships. Congrats, Brookdale Mazda Mitsubishi! 

     

    Wolfsberg Crest Winner – Westside VW 

    The Wolfsberg Crest Club Award honors the top 10 Volkswagen dealerships in each region that meet the service and sales standards for VW. To achieve this award, VW dealers must achieve high standards in sales, customer satisfaction and a variety of other categories. This is the 12th time Westside VW has won this award. Congrats Westside VW!

    “To continually maintain our position as a top-level performer in the nation, speaks volumes about my amazing team! I am honored and beyond proud to be the leader of such an amazing team of people!” – Tami Willett, Westside VW General Manager

     

    #1 CPO Dealer in the Country – Westside VW 

    Westside Volkswagen was awarded the #1 Certified Pre-Owned dealer in the country for 2024. They have continually won this award in the region and nationally since 2009.   

     

    Cadillac Master Dealer – Luther Cadillac 

    The Master Dealer award is given to 50 dealerships out of the 580 nationwide who excelled in sales and customer satisfaction. Dealerships must qualify to be a Master Dealer to be considered for Dealer of the Year. 

    Team at Luther Cadillac

     

    Cadillac Dealer of the Year – Luther Cadillac

    The Dealer of the Year award honors the top 20 dealerships in the U.S. and Canada, four given out in each region. Dealerships must meet a certain set of parameters to be considered. This is the second year Luther Cadillac has received this award, you can read about their first win in the fifth volume of the Luther News. Way to go, Luther Cadillac! 

     

    Vollman accepting Luther award
    Yvonne Vollman at Sales Best of Best

    #1 Subaru Sales Associate in the Country – Yvonne Vollman 

    This is the second year Vollman has ranked #1 for all Subaru dealerships. This year, she sold 540 cars! You can read more about Vollman in Issue 4 of the Luther News.   

     

    Sales Circle of Excellence – Hopkins Honda 

    Service Advisors at Hopkins Honda

    Formally known as the Master Circle, this award is given to the top 50 Honda dealers in the nation. This is the third year straight Hopkins Honda has received this honor. Congrats on your continued success!  

     

    Customer Service Experience – Hopkins Honda 

    The Customer Service Experience is given to the top dealership with a CSE above 9.29 and those who meet the required number of certified service advisors. This achievement reflects the dedication to delivering the highest level of customer service in the industry. Well done Hopkins Honda Service! 

    “This amazing achievement means so much to our team, they’ve all worked so hard together to create an experience for our guests.  To be among the top 50 Honda dealers in the nation for volume, Retail Sales Effectiveness and Customer Satisfaction is a well-deserved honor.  Way to go team!” Ardell Hanson, General Manager 

     

    Subaru Peak Performer – Ryan McConnell at Schulte Subaru

    This is the fifth year in a row McConnell has been in the Subaru Peak Performers, maintaining a minimum net performer score, achieving a survey quality score, selling a minimum of 125 cars in a year, and has stayed Subaru Foundations Certified. 

    “My advice or ‘secret’ is simple, just be a good person. When you approach your work with integrity, everything else falls into place.” – Ryan McConnell, Sales Representative at Schulte Subaru

  • Service Consultant’s Food Truck Appears on WCCO

    Thomas Bady, Service Consultant at Brookdale Chevrolet Buick GMC, runs Flame Mobile Kitchen, a food truck that specializes in smoked meats 

    He started working on the truck two years ago to help his friend, Tommy McNeal, who runs the umbrella company, with the hope that he would start his own food truck one day.  

    “I wanted to learn the business, and it was a great way to get exposed to the operations without just buying my own food truck,” said Bady. “I always loved cooking or helping out my parents in the kitchen as a kid, so this was a great chance, and I learned a lot.” 

    Before the season started last year, McNeal offered him the opportunity to run it by himself so he could focus on the catering side of Flame Mobile Kitchen.  

    It was a little scary, but I seized on the opportunity,” said Bady. “My first event was at a farmers’ market in Robbinsdale, and we just built on the season from there.” 

    They focus on smoked meats and barbeque, which is what they started with. Now, their most well-known items are the salmon sandwich and authentic-style tacos. They worked eight events over the summer of 2024, including the Shelby Avenue Jazz Festival, where they were selected as the healthy food option.  

    At the end of the season, Flame Mobile Kitchen won the “Tasty Choice of the People” award at the Black Business Ball, where Shayla Reaves, WCCO reporter, was a co-host of the gala.  

    In November, WCCO invited Bady, McNeal, and Chef Darren to be a part of their third annual Grateful-Giving Initiative. Flame Mobile Kitchen selected three families in need and gifted them with a Thanksgiving basket. They also brought some fall-inspired dishes to share.  

    “This summer, I’m looking forward to going to more events that I missed out on last summer because they get booked up early,” said Bady. “I’m getting a chance to express myself and connect with people and put a smile on their faces with a bite, it’s incredible.” 

    Bady made sure to recognize his wife and family. His 16-year-old son Elijah helps run sales on the truck and his wife helps him prep for the weekend.  

    “I couldn’t do this without the support of my wife,” Bady added. “I work full-time at Luther, and I love my job here, it’s a great group. I do the food truck on the weekends, and I couldn’t get that done without the support of my loving wife and family.” 

    If you want to connect with Flame Mobile Kitchen, you can follow them on Instagram @Flame_Mobile_Kitchen and Facebook, where they post updates on upcoming events. 

     

  • Q1 Milestones

    Thank you for your many years of service and dedication to the Luther Automotive Group. We greatly appreciate all your hard work to make Luther Automotive what it is today.

    40 Years 

    Lawrence Busch, RLT 

     

    35 Years 

    Mike Lenards, WBA 

     

    30 Years 

    Robyn Brynestad, BVW 

    Michael Irving, LFF 

    Terry Johnson, RLT 

    Brian Anderson, WBA 

     

    25 Years 

    Christopher Stenzel, BVW 

    Philip Klanderud, LAG 

    Quentin Medlock, LBB 

    Brad Knutson, WBA 

    Deales Coghill, NCF 

    Greg Goodman, TOY 

    Ron Blair, WBA 

     

    20 Years 

    Thomas Johnson, BVW 

    Tyler Stensland, DTJ 

    William Wilson, JCC 

    Michael Paulson, LAG 

    Brian Mosher, LFB 

    Steve Weisenberger, LAG 

    Kerri Sackett, STC 

    Brian Trevino, WVW 

     

    15 Years 

    Ronnie Clark Jr, AC1 

    Lisa Mullenberg, BAS 

    Bradley Knudson, BVW 

    Michael Felix, CAM 

    Joseph Baker, DTJ 

    John Bonhus, HCV 

    Michael Borisevich, LBB 

    Matthew Nelson, LCC 

    Neil Haskins, LNK 

    Charlie Rassouli, MMC 

    Robin Bakk, MMC 

    Bruce Hoyne, RLT 

     

    10 Years 

    Randy Gilbert, ARK 

    David Tomlinson, ART 

    Jack Hulett III, ART 

    Robert Tilton, BCG 

    Shane Leblanc, BCJ 

    Eric Knutson, BLH 

    Daniel Wiswell, BMM 

    Jessica Hidding, BPH 

    Ryan Strand, BVH 

    Tyler Longmore, HHO 

    Mark Ferguson, JCC 

    Matthew Peterson, LAG 

    Mufwaya Chishala, LBB 

    Andrew Gorby, LFB 

    Michelle Zrucky, LMH 

    Lawrence Wakefield, LNK 

    Michael Cortese, LNK 

    Evelyn Novotny, NCF 

    John Hebing, RLT 

    Shane Moody, RLT 

    Gail Lenarz, SCS 

    Yeng Lee, TOY 

    Iurie Gumeniuc, TOY 

    Long Chuyangheu, WVW 

     

    5 Years 

    Christopher Valdez, ANW 

    Samantha Corwin, ANW 

    Cathryn Fetner, ANW 

    Tessie Richardson, ANW 

    Jaime Valdez, ARC 

    Derrick Griggs, ARK 

    Austin Reddell, ART 

    Cameron Fletcher, ART 

    Randy Ellis, ART 

    Anthony Massihi, BCJ 

    Connor Detloff, BCV 

    Joshua Goin, BHM 

    Taylor Roedl, BLC 

    Aaron Johnson, BLH 

    Vadim Fateev, BMM 

    Sean Heath, BMM 

    John Jelle, BPH 

    Gregory Swift, BVH 

    Vang Yang, CAD 

    Drew Dooley, HCR 

    Lon Gilbertson, HCR 

    Jacob Watters, HCR 

    Jacob Mickelson, HCV 

    Rebecca Mathisen, HCV 

    Janet Lofquist, HCV 

    Ashley Harsh, HHO 

    Daniel Dawson, JCC 

    Kevin Morrow, JCC 

    Joe Woods, JCC 

    Shane Lynch, LAG 

    Collin Gage, LAG 

    Adam Heder, LCC 

    Poppy Parker, LCC 

    Evan Kasson, LFB 

    Kendal Mautz, LFB 

    Joshua Stanton, LFF 

    Jake Smith, LMH 

    Angela McKay, MMC 

    Angela Nalipinski, MMC 

    Branden Petersen, BVW 

    Braxton Gibson, OAS 

    Sean Maples, OAS 

    Christopher Webb, OAS 

    Heather Cleary, OC1 

    Aaron Challis, OKC 

    Timothy Seiple, RCN 

    Ian Houle, SCS 

    Patrick Shaw, SCS 

    Terrence Dupuy, SFS 

    Brittany Repke, TOY 

    Daud Mohamed, TOY 

    Kao Moua, TOY 

     

    3 Years 

    Robert Flowers, AAS 

    Robert Fillian, ANW 

    Franklin Davis, ARC 

    Danial Collins, ARK 

    Carla Cantrell, ART 

    David Eason, ART 

    Barbara Hively, BAS 

    James Carroll, BAS 

    Kelvin Vang, BAS 

    Luis Saldivar Rosas, BCJ 

    Xiong Lee, BCJ 

    Gregory Carlson, BCJ 

    Samuel Schwagel, BCV 

    Michael Deyo, BCV 

    Chanthaboun Temmerath, BCV 

    Chad O’Bert, BHM 

    Joshua Jones, BLC 

    Madison Miernicki, BLH 

    Phong Lee, BMM 

    Midayah Major, BMM 

    Hicham Abbadi, BPH 

    Dylan Luu, BPH 

    Terry Glass, BPH 

    Goten Prohm, BVH 

    Joseph White, BVH 

    Brian DeSanto, CAD 

    Thomas Cody, CAM 

    Glen Emery, CAM 

    Cieran Searson, DTJ 

    Austin Hanson, HCV 

    Laurence Jaeger, HCV 

    Mark Ignatenkov, HHO 

    Julian Sanchez, HHO 

    Gavin Leaver, HHO 

    Yonis Nuur, HHO 

    Zachary Spottke, HHO 

    Matheu Smith, JCC 

    Cory Gallagher, LAG 

    Trevor Bisek, LAG 

    Edward Garcia, LAG 

    Christain Tollifson, LBB 

    David Ovaska, LBB 

    Bradley Windhauser, LBB 

    Danielle Jowiski, LBB 

    Darcy Wessman, LCC 

    Bradley Gianakos, LFF 

    Matthew Bohm, LFF 

    Diego Rivera, LFT 

    Billy Walton, LFT 

    Derek Harman, LMH 

    Breann Erickson, LNK 

    Michael Buterbaugh, MMC 

    Zack Nguyen, MMC 

    Daniel Bernstein, MMC 

    James Booen, NCF 

    Brandon Reil, NCF 

    Mark Richsmann, NCF 

    Sandra Weast, NCF 

    Ethan Emrich, OAS 

    Steven Christensen, OC1 

    Anthony Beam, OC1 

    Robin Harp, OCR 

    Greg Cornelius, OKC 

    Kirsten Fornoni, OKC 

    Jordan Oliveira, PLC 

    Bram Baier, PPM 

    Tyler Mulholland, RCN 

    Yengkong Moua, RLT 

    Joseline Pacheco Velez, RLT 

    Wah Soe, RLT 

    Ezekiel Becker, RLT 

    Alexander Charlson, STC 

    Cristian Portoviejo, TOY 

    Percy Williams, TOY 

    Kelvin Vang, TOY 

    Jon Smid, WBA 

    Bailey Yang, WBA 

    Joseph Fifield, WVW 

     

    1 Year 

    Joshua Acklin, AAS 

    David Walton, AC1 

    Art Torres, ANW 

    Kathy Wilks, ANW 

    Marcus Whitmore, ANW 

    Kyrstin Cantrell, ANW 

    Jose Pineda, ANW 

    Tala Hall, ANW 

    Jaylen Montez, ANW 

    Richard Sands, ARC 

    Edgar Roberts, ARK 

    Anthony Martinez, ARK 

    Shannon Dew, ARK 

    John Wade, ART 

    Jonn Stone, ART 

    Jai-Michael Summerville, ART 

    Garrett Bradley, ART 

    Jacob Beam, ART 

    Juan Arroyo-Garcia, ART 

    Quinci Scott, ART 

    Cheyenne Horton, ART 

    Sophia Sobik, ART 

    Jesse Evatt, ART 

    Andrew OConnor, ART 

    Ronald Burdess, ART 

    Kear Dahle, BAS 

    Anya Easter, BAS 

    Tanner Niggeling, BAS 

    Michael Farias, BAS 

    Gavin Kruse, BAS 

    Jacob Maxson, BAS 

    Darren Smith, BAS 

    Glenn Madison, BAS 

    Juan Martinez Ramos, BAS 

    Thomas Gill, BAS 

    Chrisann Telle, BAS 

    Adam Reden, BAS 

    Grace Knudson, BCJ 

    Kayla Ryman, BCJ 

    Elijah Mosley-Smith, BCJ 

    Katherine Smith, BCJ 

    Robert Mathisen, BCJ 

    Karissa Feist-Curtis, BCJ 

    Aiden Cusick, BCV 

    Michael Warner, BCV 

    Devin Holmquist, BCV 

    Kyler McCoy, BCV 

    Wyatt Baker, BHM 

    Anthony Aden, BHM 

    Alex VonBargen, BHM 

    Richard Bestler, BLC 

    Nathan Drobnick, BLH 

    Kassia De Oliveira Alves, BLH 

    Thomas Roycraft, BLH 

    Chloe Daher, BMM 

    Kyle Towberman, BMM 

    Deontre Jones-Braylock, BMM 

    Koua Thao, BMM 

    Jillian Lyke, BPH 

    Ali Alvi, BPH 

    Noah Enger, BPH 

    Antwoyn Spencer, BPH 

    Emily Wood, BVH 

    Nicklose Fernandez, BVH 

    Christopher Kaiser, BVW 

    Cayden Knode, CAD 

    Chinu Xiong, CAD 

    Matthew Beck-Lightfoot, CAD 

    Antoni Calle-Romero, CAD 

    Christopher,Larson, CAD 

    James Klersy, CAM 

    Madeline Steinberg, DTJ 

    Zachary Wotrang, DTJ 

    Valerie Edwards, DTJ 

    Steele Doran, FCG 

    Adis Hajrovic, GOM 

    Stephen Hokanson, HCR 

    Brian Johnson, HCR 

    Kevin Johnson, HCR 

    Timothy Spencer, HCR 

    Richard Keller, HCV 

    Daniel Gilson, HHO 

    Ian Heffernan, HHO 

    Blake Vierling, HHO 

    Jonathon Gardner, HHO 

    Emily Ottinger, HHO 

    Todd Johnson, HHO 

    Scott Byzewski, HHO 

    Graysen Taylor, JCC 

    Brandon Jessip, KCM 

    Valentin Mpanga, KCM 

    Mia Hauptmann, KCM 

    Russell Rhoades, KCM 

    Samuel Cecil, KCM 

    Lawrence Morse, KCM 

    Nicole Mickelson, LAG 

    Gregory Milbradt, LAG 

    Isaac Thompson, LAG 

    Anthony Rehak, LAG 

    Jeffrey Gadbois, LAG 

    Kristi Clayson, LAG 

    Gavin Glass, LBB 

    Sergio Ocegueda, LBB 

    Jonathan Renquist, LBB 

    Joshua Hipsher, LBB 

    William, Hatch, LCC 

    Brayden Ellenberg, LCC 

    Michael Smith, LCC 

    David Stang, LCC 

    Keith Gustafson, LCC 

    Dylan McShane, LFB 

    Kevin Nguyen, LFF 

    Jose Franssen, LFF 

    Matthew Schumacher, LFF 

    Carson Burns, LFF 

    Jeffrey Anderson, LFF 

    Fadhel Hassan, LFF 

    Ryan Barnett, LFT 

    Michael Rezac, LMH 

    Jaevin Salazar, LMH 

    Cassidy Gieske, LMH 

    Dillon Houlihan, LNK 

    Creigh Johnson, LNK 

    John Sexton, LNK 

    Brandon Casey, LNK 

    Dennis Bonner, LNK 

    Jacob Duimstra, LNK 

    Tyler Gott, LNK 

    Noa Hanson, LSM 

    Liz Cummiskey, MMC 

    Lauryn Olson, MMC 

    Eriyanna Whetherhult, MMC 

    Jake Collins, MMC 

    Charles Crittenden, NCF 

    John Bauer, NCF 

    Trevor Olchefske, NCF 

    Ryker Grant, NCF 

    Sofia Haraseth, NCF 

    Gregory Veum, NCF 

    Jalen Hardison, OAS 

    Damion Noiel, OAS 

    Stephen Shive, OC1 

    Kris Goetz, OCR 

    Matthew Clark, OCR 

    Randall Mitchell, OCR 

    Brandon Forkel, OCR 

    Gabriel Henry, OCR 

    Joshua Pickens, OCR 

    Haleigh Ryan, OKC 

    Nikole Higgins, OKC 

    Christine Schantz, OKC 

    Steven Bajema, OKC 

    Lori Dobbs, OKC 

    Lawrence Desrosier, PLC 

    Kevin Diepholz, PLC 

    Derrick Cannon, PPM 

    James Striegel, RCN 

    Michael Beyl, RCN 

    Sullivan Pedersen, RLT 

    Michael Groves, RLT 

    Krista Morhauser, RLT 

    Michael Brengman, RLT 

    Tyriese Gardener, RLT 

    Michael McGraw, RLT 

    Bennett Von Wald, SCG 

    Keegan Novacek, SCG 

    James Morrow, SCS 

    James Habiger, SCS 

    William Teich, SCS 

    Caden Madsen, SFS 

    Preston Stark, SFS 

    James Zins, STC 

    Holly Lee, TOY 

    Jackie Vue, TOY 

    Kevin Lor, TOY 

    Jasmine Thao, TOY 

    Tommy Lee, TOY 

    Kevin Kulcsar, TOY 

    Brian Lee, WBA 

    Jennifer Stashek, WBA 

    Matthew Kubitschek, WBA 

    Rebecca Welsch, WBA 

    Houa Xiong, WBA 

    Kerry Depew, WBA 

    Justin Rossberg, WBA 

    Anthony Steward, WVW 

    Michael Maslowski, WVW 

    Rick Ta, WVW 

    Evan Huntley, WVW 

     

  • OMG. So Awkward: First All Staff Communications Training

    For the first time ever, Luther Auto hosted its first all staff, in-person training for metro dealerships.   

    “When looking at our legal risk across the company, we realized that many of our customer and employee issues can be boiled down to miscommunication,” said Kate Uding. “Good communication and records can save everyone volumes of time once things go wrong—it is really a gift to our future selves.”  

    The training was viewed as successful by the training team, with over 1,200 metro employees attending sessions over two weeks.   

     “I walked away with a lot of talking points for my sales team,” said Tim Gaier, Hudson Chrysler Sales Manager. “I struggle to help my team understand why a phone call is more appropriate. I plan on reiterating the principles talked about in this presentation that will hopefully encourage them to make better decisions and not always pick the easiest way.”  

    Managers are hoping to get condensed versions of this training to refresh teams on this presentation. Training teams will visit Landers and Schulte dealerships to provide this training as well. 

  • Brookdale Chrysler Completes Multi-Year Revamp

    The renovations at Brookdale Chrysler started in the summer of 2023. The entire building was revamped, including its parking lot and exterior.  

     

    Every area was completely gutted to make way for this new Chrysler design. The revamp started with service, resulting in the service drive being temporarily placed on one half of the showroom. It moved on to redoing the parking lot, then redesigning the offices and sales floor. It finished with the exterior of the building, the customer lounge, and the parts department.  

     

    The new space boasts a simple, yet sophisticated design that makes the vehicles the main focus. One notable element in the showroom is the Jeep Cloud, which is designed to highlight the Jeep Wagoneer. Included in the Cloud is the Wagoneer Certified Ten Customer Promises. “That’s been the bi

    ggest sell for a lot of the customers,” said Adam Colon, Sales Manager.  

     

    Outlets were also installed throughout the showroom and delivery bay so fully electric and hybrid vehicles can be charged inside. Charging stations were also put in the parking lot for easy charging.  

     

    “Everyone absolutely loves it,” said Colon. “We’ve gotten great feedback from everyone so far, from customers to people that work here, to people from Chrysler.” 

     

    With the completion of their renovations, Chrysler management has named Brookdale Chrysler as one of the new flagship dealerships of the Midwest, meaning other dealers will visit to see how they can update their dealership. 

  • New General Manager at Bloomington Acura Subaru

    Bryon Fagen has been named as the new General Manager of Bloomington Acura Subaru, replacing Charlie Rassouli, who has transitioned into a new role at Motors Management.  

    “Charlie was a great leader,” said Fagen. “He’s helped point me in the right direction and then showed me new areas to focus on.” 

    Fagen started selling cars at a former Luther dealership, Luther Hopkins Dodge in 2003. He left the company but came back in 2007, selling cars again at Toyota City before it transitioned to Brookdale Toyota.  

    “I try to teach everyone that it’s just about being in service to everyone around you,” said Fagen. “Always asking guests if I can answer any questions or get them to the right person with concerns.” 

    After Brookdale Toyota, Fagen moved to Bloomington Acura Subaru, working in Finance for 12 years. Finally, he moved into a Sales Manager role, then General Sales Manager a year ago. “I want people that are happy to wake up and come to work every day, and I feel like we have that here,” said Fagen. “I’m looking forward to the next chapter.”

    Bryon has been married for 12 years and has three kids and one grandson. 

  • Mark Morcomb’s Lasting Legacy

    After 30 years of service to Luther Automotive, Mark Morcomb is retiring as VP of Fixed Operations. Morcomb leaves behind an impressive legacy, being the driving force behind many Luther Automotive initiatives, including Luther Glass, Collision, Paintless Dent Repair, APS, the Call Center, and Towing. Mark and the Fixed Operations team’s most innovative accomplishment, the Luther Technical Training Center. The program launched over three years ago and has set Luther apart from every other automotive group in the country. The first class to complete all five modules graduated last summer, with more classes to come.   

    “While I’m happy for him to set out on his next adventure with Sue, he has been an integral part of our team and we’re going to miss him!” wrote David Luther. “Mark’s passion, drive, mentorship, compassion, and work ethic are just extraordinary.” 

    Morcomb stepped down at the end of March and Matt Carlson, Service Specialist, has stepped into the role. Carlson started with Luther in 2010 but had been working with Luther previously in a consulting role. “I’ve had a lot of good mentors along the way, from sergeants in the army to people in business. But lots of people have helped me along the way at Luther, mainly Mark and the entire Fixed Ops team,” said Carlson.  

    Carlson has worked in service support since joining and has always worked closely with Morcomb. “The number one thing I’ve learned from Mark is being the neutral person,” said Carlson. “Even when we were doing really good, he always asked how we can be better and kept us humble. And when things were going bad, he was always the calm in the storm.” 

    Outside of work, Matt loves to garden in his 10,000-square-foot garden. He germinates and harvests his own plants. He also coaches two basketball teams in Hudson. Thank you Mark Morcomb for your dedicated service to Luther and congrats to Matt Carlson on your new role!