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  • Park Place Motors Technician Andrew McArthur Wins MyKaarma Video Contest

    Last November, myKaarma sponsored a Tech Video Shootout where Techs from franchise dealers across the nation shared tech video skills for a chance to win a gift card.

    MyKaarma is an automotive service software platform that allows comsumer easy access to their auto dealership service department. Andrew McArthur, a technician from Park Place Motors, was declared one of the five winners of the myKaarma contest in the nation. 

    Congratulations Andrew on your outstanding achievement!

  • Lisa Mullenberg Nationally Ranked

    From January 1 to December 31, 2023, Lisa Mullenberg from Bloomington Acura Subaru competed in the Subaru Fixed Operations Summit. This competition is designed to recognize the top-performing retail ServiceManagers in the country. To compete, Service Managers must satisfy all requirements each quarter regarding First Maintenance Complete (FMC), Service Net Promoter Score (NPS), Fixed Right the First Time Score, and must be Master or Senior Master training certified each month.  

    For the year 2023, Lisa was a Top Zone leader and moved up to the national level. She then finished 3rd in the nation for Customer Pay & Warranty Repair Order Volume, in addition to meeting all other program qualifiers. “Great achievements like this are never done by one person, they are done by a team. I feel accomplished, lucky, and proud of my team for helping me get there,” said Lisa. “I’m excited to represent Bloomington Subaru during the fixed operations summit trip to Cabo San Lucas this year!” 

    Congratulations, Lisa!

  • Park Place Motors Celebrates National Service Technicians

    In 2023, Park Place Motors service technicians Logan Simon and Josh Coddington competed in a national Dealer Skills tournament. The tournament consists of three training portions – two online and a regional testing in Fort Lauderdale, Florida. Sales associates, parts and service technicians, and advisors are welcome to participate in this annual competition.  

    This year, Logan competed for the title of national champion technician, and Josh competed in the coach category. Both Logan and Josh passed the first two rounds of training, then headed to Florida to compete in nationals.  

     Josh took third place in nationals for coach, and Logan took home a gold medal as a National Champion Volkswagen Technician. Luther Automotivecongratulates you both on your wild success and new titles!

  • Luther Legends

    Four Luther team members celebrate 46 years of automotive industry work this quarter. We want to congratulate and thank Wayne Rocek, Mary Egan, George Johnson, and Dan Pederson for their dedication and commitment to Luther Automotive for nearly five decades. 

     

    George Johnson – Brookdale Toyota

    Years at Luther:

    46, I started at Schram’s Toyota, then David Luther bought it five years later, and I’ve stayed ever since. 

    Has your position changed throughout the years?

    I’ve always been a mechanic.

    Why have you stayed all these years?

    It’s a really good organization to work for. The environment is user-friendly and inviting, and I enjoy the people I’m around and the job that I do.

    What do you like to do in your free time?

    I like to hang out with my wife and kids; I also enjoy woodworking, fishing, and hunting.

     

    Mary Egan – Brookdale Chevrolet

    Years at Luther:

    46, I started at Hopkins Dodge before Luther owned it. Then, I was grandfathered in. 

    Has your position changed throughout the years?

    I started as a receptionist, and then moved to a cashier, accounts payable, and eventually on to billing. 

    Why have you stayed all these years?

    I’m an old-timer. If I’m okay with the place – happy – then I’m going to stay put. I really enjoy the people I work with.

    What do you like to do in your free time?

    I like to bake and crochet – I have enough yarn for a yarn store. 

    Dan Pederson – Jaguar Land Rover

    Years at Luther:

    46, I started at Pontiac downtown, then moved here 17-18 years ago.   

    Has your position changed throughout the years?

    I started as a car runner when I first became involved in the automotive industry. 

    Why have you stayed all these years?

    I don’t like change. I found a place I enjoy working for, so why change it?”

    What do you like to do in your free time?

    I enjoy woodworking, working around the house, and hanging out.

     

    Wayne Rocek – Rudy Luther Toyota

    Years at Luther:

    46, they brought us here in June 1977. 

    Has your position changed throughout the years?

    I have been in sales since the start. 

    Why have you stayed all these years?

    I found a comfort zone and have been treated fairly all these years.

    What do you like to do in your free time?

    I enjoy fishing, hunting, watching sports, and spending time with my family.

  • Company Milestones

    Congratulations Q3 Employees!

    Thank you for your years of dedicated service and commitment to the Luther Automotive Group! We greatly appreciate you and everything you do to make Luther Automotive what it is today!

    40 years: 

    John Hass, WVW

    Marlin Smedshammer, LFF

    Roger Anderson, WVW

    30 years: 

    Michael Huff, TOY

    25 years: 

    Christopher Hogue, ART

    Jon Hammer, CAM

    Mark Dedecek, HHO

    Pablo Tapia, HHO

    Randy Adams, WBA

    Ronald Murray, MMC

    Thomas Reil, NCF

    20 years: 

    Alioune Gueye, TOY

    Annette Sinicropi, MMC

    Chai Lor, HHO

    Curtis Wise, CAD

    Deborah Tufts, MMC

    Jon Bechtold, LFF

    Kenneth Provo, MMC

    Stephen Broucek, WVW

    Thomas Fletcher, WVW

    Tonya Stueven, PLC

    15 years: 

    Andrew Wolff, CAM

    Chad Arthur, MMC

    Christine Schute, MMC

    Erika Rodriquez, WVW

    James Hayes, RLT

    Jesse Downey, WBA

    Julie Heineman, TOY

    Maissa Ellis-Hickey, MMC

    Phillip Whitworth, ART

    Salvatore Castelli, PPM

    Shane Lampi, WVW

    Tiffani Jorgenson, LBB

    10 years: 

    Adam Heili, LFB

    Amber Mistric, ART

    Amy Denekamp, LBB

    Andrew Bloomquist, LFB

    Betty Lee, TOY

    Clayton Easter, LFB

    Daniel Dingmann Jr., MMC

    Erik Campion, BLC

    Jessica Burns, HHO

    John Hoy, LFT

    Jack Stout, MMC

    Laura Shelton, ART

    Matthew Oquist, MMC

    Melissa Garvey, BMM

    Nathan Skaw, LNK

    Patrick Chiero, BHM

    Paula Belland, CAM

    Phuong Vu, LAG

    Rachel Schreiber, PLC

    Randi Nalley, ARK

    Ross Stettner, BAS

    Ryan Shane, RLT

    Steven Haberle, LAG

    Tara Rose, IOB

    Tyler Williams, RLT

    Zachary Gilmore, ART

    5 years: 

    Alan Holida, DTJ

    Anthoney Norton, ARC

    Anthony Williams, AAS

    Benjamin Gage, WVW

    Blake Porter, ARK

    Blake Knutson, WBA

    Blong Lor, RCN

    Brett Duit, LMH

    Brian Dameron, ANW

    Britni Peel, OKC

    Bryan Stoppelman, CAD

    Chelsea Chhem, BVW

    Christian Sturgell,OKC

    Christopher Larson, BCV

    Connie Brennan, LBB

    Cy Bongiovanni, BPH

    Dallas Adams, BMM

    Edwin Romero, ARC

    Erik Harris, SCS

    Esmeralda Aragon, ANW

    Fanny Martinez, ANW

    Grayson Fordyce, ANW

    Heath Zimmerman, RCN

    Hunter Firestone, OKC

    Hunter Kloc, LMH

    Jason Olson, BCJ

    Jay Smith, WBA

    Jeffery Sabacky, HHO

    Jeffrey Sticha, MMC

    Jeremiah Johnson, HCV

    Jeremy Edwards, ARC

    Joshua Hussemann, WVW

    Joshua Land, MMC

    Kathleen Becker, LAG

    Kim Yoeum, PPM

    Kimberly Genheimer, BCJ

    Lindsey Chanhdara, TOY

    Lynn Grissom, WVW

    Madeline Moore, SCS

    Mark Still, ART

    Marsha Milliken, BAS

    Maxwell Knutson, WBA

    Michael Adams, JCC

    Michael Nelson, BPH

    Michael Wittenberg, RLT

    Nhut Phan, LAG

    Patrick Gallmeier, BAS

    Peter Hizen, JCC

    Richard Messina, BCJ

    Robert Arbuckle, BVH

    S Kim Vang, TOY

    Shannon Reyes, WBA

    Steven Fischer, BCV

    Susanne Sobik, ART

    Syrichgy Heng, TOY

    Timothy Murray, OCR

    Tony Branby, BAS

    William Nabors, ANW

    Zong Lee, LAG

    3 years: 

    Alex Yablonskiy, TOY

    Alex Rensch, BMM

    Allison Gustafson, LFB

    Alyssa Mccune, CAM

    Barry Lindahl, BVW

    Bee Vang, TOY

    Benjamin Gates, BLH

    Benjamin Severson, MMC

    Bernardine Boecher, MMC

    Bradley Nimz, BCV

    Brett Freeman, KCM

    Brett Skalisky, BAS

    Brett Stejskal, TOY

    Brian McDonald, BVW

    Bruce Macdonald, WVW

    Caleb Velez, KCM

    Cameron Schmandt, BCJ

    Carter Bemis, CAD

    Charles St. Mane, HHO

    Chorly Xiong, RCN

    Christopher Johnson, ANW

    Christopher Kifer, OKC

    Christopher Hayes, BVW

    Chupusue Vue, BPH

    Cody Wickes, JCC

    Cody Nelson, ANW

    Cole Andrzcyzak, LBB

    Dale Teter, BCJ

    Dale Decker, PPM

    Daniel Johnson, RCN

    Darren Lucht, MMC

    Darren Shimanski, HHO

    Darryl Taylor, RCN

    David Garcia-Velez, RLT

    Della Guest, ART

    Derek Ness, BPH

    Drew Johnson, LBB

    Eric Dahl, WVW

    Evan Church, BCJ

    Gabriel Silva Reina, HHO

    Gabriel Maruani, LCC

    Gabrielle Watters, LFT

    Gregory Nicoson, PPM

    Humberto Sanchez Omana, IOB

    Ilenna Garcia, BAS

    Jacqueline Xiong, RLT

    Jared Daniel, WBA

    Jared Wik, NCF

    Jeremy Carnicelli, BHM

    Jessica Smith, HHO

    John Monson, BAS

    Jon White, BCV

    Jonathan Lupinek, NCF

    Jonathan Van Sickle, LCC

    Jordan Yost, LFF

    Jose Cadenas, BAS

    Joseph May, WVW

    Joshua Olmstead, HCR

    Kayde Przybylski, WBA

    Keegan Pearson, BCJ

    Kevin Herbert, WBA

    Kirk Leach, OC1

    Lauren Gernentz, LFT

    Malik Dames, OKC

    Mario Marin Luna, RLT

    Mario Saldana Galarza, WVW

    Mark Sullivan, BVH

    Mark Heder, BVW

    Matthew Johnson, WBA

    Matthew Brandt, WBA

    Melissa Luther, MMC

    Melissa Meredith, ART

    Michael Hickman, AC1

    Michael Zickermann, BAS

    Michael Martindale, ARK

    Michael Clark, SCS

    Michelle Town, BAS

    Nathaniel Becker, OCR

    Nicholas Goblirsch, BAS

    Nicholas Bell, HCV

    Nicholas Johnson, LNK

    Nichole Michel, ART

    Patrick Boyle, LFB

    Racheal Andrade, ANW

    Rachel Fox, HCV

    Robert Byrd Jr., ARK

    Robert Edstrom, BCJ

    Ronald Armstrong, BAS

    Sabrina Henagan, ART

    Seeha Sangwang, WBA

    Sergey Gnid, HHO

    Seth Anderson, BAS

    Shahmeel Khakwani, BHM

    Shane Wilson, ANW

    Sher Yang, WBA

    Shirene Taylor, WVW

    Sidney Buckner, ARC

    Stephen Gleason, AC1

    Steven Mackey, BCJ

    Steven Richardson, LFF

    Thomas Ploncinsky, BAS

    Timothy Stillings, KCM

    Timothy Doran, ANW

    Timothy Cash, DTJ

    Timothy Griffin II, ART

    Troy Strasser, LBB

    Victor Holloway II, AC1

    Wahab Baysudee, BMM

    William Codere, NCF

    William Monroe, ARK

    William Johnson, NCF

    Willis Burks III, HHO

    Wilma Brock, AC1



  • Luxury Finishes

    This year, we’ve had a few Luther Automotive dealerships build new shops from the ground up. Take a look at a few of our new revamps. 

    Park Place Motors 

    In mid-February, Park Place Motors said goodbye to the old and in with the new as they moved into a brand new dealership roughly 100 feet away from the 40+ year old building. The new Park Place Motors is run by Brad Johnson, a highly skilled General Manager. 

    Since the new dealership was built right next to the old one, there was plenty of land to accommodate a surface pond and have sufficient parking for guests and display vehicles. To make this layout possible, Motors purchased two adjacent properties, making this new location a combination of four separate parcels. 

    Park Place Motors offers a wide range of vehicles from Audi to Volkswagen and BMW. Because there are three different manufacturers, the new building features three separate show floors to accommodate each of the manufacturer’s needs.

    The new dealership boasts some impressive features, such as rooftop solar, the first vehicle photo booth in a new facility, and the first Modula parts storage systems installation. The service area is now air-conditioned and has doubled in size. Inside the dealership, you’ll also find photographs of Rochester landmarks from local photographer, Dean Riggott.

    Cadillac

    Photo by Ryan Siemers

    After spending five years in Roseville, on August 7th, Luther Cadillac opened a brand new state-of-the-art dealership off of Highway 61 in Vadnais Heights. The new building is run by Perry Feveal, an experienced General Manager who has spent the last 20 years working for Luther Automotive. 

    Plans to create this new site began back in 2014 when Luther first purchased some of the land needed to build the dealership. Uniquely, this new dealership is located in two different cities, the building sits in Vadnais Heights and the parking lot in Gem Lake. There were three separate parcels combined to create this site. The project took nearly 1.5 years to complete.

    The new dealership boasts a modern design with a retro twist.The showroom and lounge area features floor-to-ceiling windows, cloud lighting, live edge tables, and retro-vintage artwork creating a welcoming space for team members and guests. The showroom also has an impressive customization wall with a 46-inch screen and sample materials for customers to create their own dream Cadillac. “The new space feels a lot more lively – it brings positive energy,” said Feveal. 

    The new store also features highly advanced technology with EV charging stations and is the only Cadillac dealership in the state that can sell the new 2024 Cadillac Celestiq, the ultra-luxury electric vehicle. The new location also now has a car wash, an air-conditioned service station, an automated parts storage and retrieval system, and a wrap-around lot to display more vehicles. 

  • New Sales Training Opportunities

    Starting in January 2024, the Luther Development Center (LDC) will begin hosting a series of continuing education coures  on Overcoming Objections/DriveCentric and APS for new and experienced sales consultants. Each course will offer a review and/or next level training for any team member looking to refine or advance their skills. 

    There will be four courses offered throughout the year, with each course having multiple sessions per quarter and topics changing every few months. Courses will last a maximum of 2-3 hours in the morning, allowing team members to learn something new and return to their valued guests before the afternoon. Here is what you can look forward to in Q1 of 2024. 

    DriveCentric + Overcoming Objections 

    This course will focus on overcoming objections using the Listen, Align, Isolate and Overcome strategy for handling objections.  This strategy focuses on keeping defenses down, keeping the customer in the dealership and encouraging a decision NOW.  The DriveCentric portion will be a deep dive into the importance of our CRM.  You will learn to leverage the CRM to create a better guest experience by working efficiently out of your sales pipeline with a focus on working your “hottest” guests first.

    APS Products Tour @ APS

    This course will focus on the products and services provided by Automotive Performance Studio. You will meet at APS for a tour of the facility followed by an overview of the products provided by APS. Focus will be placed on best practices for selling those back-end products with the goal of maximizing the guest experience by protecting their investment.

     

  • Meet Kate

    In August, Motors Management welcomed a new Customer Relationship Management Sales Specialist, Kate Gallagher, to its St. Louis Park building. Kate focuses her efforts on helping dealerships optimize DriveCentric, a relatively new CRM, she plans to work with every level within the store from Sales Managers to new hires to better utilize DriveCentric, as well as provide new tools to help increase adoption and proficiency. 

    Kate has an impressive background in the automotive industry. Before moving to the Motors office, Kate worked at Park Place Motors in Rochester for two years in both Sales and Finance. She also was a Branch Manager for Enterprise Rent-A-Car for two years after receiving her degree in Business Management and Leadership from the University of St. Thomas.

     

     

  • Jon Reyerson: Wayzata’s Person of the Year

     

    Over the past year, the Wayzata Chamber of Commerce celebrated Jon Reyerson from Luther Jaguar Land Rover as the Wayzata Person of the Year 2022.

    This award is given annually to someone who is an active member of the Chamber and goes above and beyond to serve their community. Community members will submit names through a write-in campaign to determine who is the most deserving of the award each year. 

    Reyerson has been a Wayzata Chamber of Commerce member for nearly a decade. “I was introduced to the Chamber shortly after I moved to Wayzata back in 2010. I didn’t know very many people in the area at that time, so this was a good way to become involved and meet people in the community,” said Reyerson. 

    The first event Reyerson attended that grew his interest in becoming a part of the Chamber was the Wayzata Chilly Open, a golf tournament held e

    very winter on Wayzata Bay. After going with his friends in 2011, Reyerson became more involved the following year and eventually became a chairperson for the event for nine years. Reyerson also has volunteered at various car shows throughout the years and is currently in charge of the Rails and Ales Craft Beer Festival and is a part of the Steering committee for James J. Hill Days. “I love being a part of those events and helping out. You can truly put me in charge of anything I’m excited about,” said Reyerson. 

    Through his connections and volunteer work, Reyerson officially joined the Chamber of Commerce board in 2019. And three years later, in October 2022, the Chamber of Commerce celebrated Reyerson as the Person of the Year at the Wayzata Country Club. “The event was like going to your funeral without having to die,” said Reyerson. “All my friends, family, past and present coworkers were there; we ate my favorite food and listened to my favorite music – it was surreal.” 

    Nearly one year after the official award ceremony, on September 10th, Reyerson commemorated the end of his term by riding on a parade float during James J. Hill Days. “Being a part of a community that’s driven by volunteers who do it on their own is incredible. I enjoy being a part of something bigger than myself; that’s why I volunteer and give back,” said Reyerson.

  • Luther Winter Safety Tips

    Keep yourself, your guests, and your team safe with these safety tips: 

    Keep Walkways Safe. 

    Be sure to have plenty of sand or salt on hand to ensure that all walkways are free of ice, as slips and falls are the biggest safety risks we face during the winter season as well as the most common cause of work comp injuries. Ice is also a significant risk in the parking lots as well, so be sure to pay extra attention to lot conditions and drive slowly.

    Only use approved space heaters. 

    Space heaters are very popular and we often see them in use at dealerships at this time of year. While they may be great for keeping you warm, they also pose a significant fire risk when they are not used correctly. Personal space heaters need to be plugged directly into a wall outlet, kept clear of any flammable or combustible materials, and should be turned off and unplugged at the close of business for the day.

    Proper ventilation is needed when garage doors are closed.

    Since garage doors are kept closed more often in the winter to conserve heat, the amount of natural air circulation, especially in the service department, may be reduced. Some safe practices include running vehicles indoors as little as possible and utilizing car exhaust vacuums whenever indoor vehicle operation is necessary. Also, if your facility has visible wall mounted CO detectors, visually verify they are operable and functioning without error. If you are questioning whether the Make Up Air unit, vehicle exhaust vacuum or CO detectors are functioning properly, check with your manager.